Top 4 SEO Trends to Know in 2021

Search engine optimisation is one of the most effective ways to grow your business online at scale. When it comes to investing in your business, SEO is the marketing channel that continues to deliver benefits for months or years after you have finished working with a Sydney SEO company or SEO specialist. Unlike channels like Social Media and Google Ads that rely on your constant investment, SEO will continue to work for your business even when you are not directly spending to appear in front of customers.

With that said, we have partnered up with a leading SEO provider to put together a list of SEO trends that you should be aware of in 2021.

1. User experience will be an increasingly important factor in the way that you rank and appear on Google. The 2021 May Core update is set to revolutionise the way that websites rank and appear in Google search. Make sure that your website is ready by utilising Google lighthouse and page speed insights.

2. Voice search is growing. In 2021, we expect voice search to play an even larger role in the way that search results are ranked. Ensure that your business is ready by optimising for voice search.

3. Keyword research and keyword intent will become even more important. Understanding the intent behind the keywords that you select will become even more important as Google looks to match pages with exact user search phrases and intent.

4. Videos to enhance SEO. Videos can be an effective way to enhance the visibility of your pages. Recent research shows that pages with embedded videos will perform better in the search results pages and increase conversion and time on page. Use video to your advantage to build trust with your visitors.

Conclusion

SEO is constantly evolving. New technology and the changing way that users interact with search results will continue to change the way that users search online. To get the most out of your SEO efforts, it’s important to consider the factors mentioned above so that you can pre-emptively implement strategies that make the most of changing technology and search trends.